très jason

Just found out about an insanely archaic policy that Starbucks recently implemented with their “new” Starbucks Card. Here’s my letter to the company:

I’m incredibly annoyed at one aspect of the new Starbucks Card- enough that I’m considering not only helping the planet, but cutting my coffee, etc. bill in half annually by going to Dunkin or another random coffee place instead of Starbucks.

Between my drinks and those that I buy for friends and office-mates, I buy at least 10/week. At that rate, I’ll be getting 2-3 (or more) free drinks each month. Great- in theory. Except that I just read that Starbucks is SENDING OUT A COUPON for a free drink. Is there anything more insane than that?

I’m using a card at the store, which I’ve used my iPhone or computer to load money to directly from my credit card. Now Starbucks is going to waste ink and paper to print coupons, then use carbon/gas to send them to me, and now I have to carry them around and remember to use a coupon rather than the card I always use and have in my wallet? Pray tell, why would the company not simply put a free-drink-credit onto my card? I’m pretty sure I know…

Sounds to me like not only does Starbucks not take its commitment to the environment seriously, but the company also found a way of making more money- knowing that most customers will forget and eventually lose their coupons.

Bad move boys. If this isn’t solved in the next few weeks, you’ve lost a good customer.